Echinacea purpurea 'POW WOW™ Wild Berry'


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A 2010 All America Selection Winner, large 3-4" flowers are deep rose-purple which do not fade; plants are compact and exhibit exceptional basal branching for greater flower production. Also blooms continuously without deadheading.

  •  · Rose-Purple flowers
  •  · Blooms all summer
  •  · Compact form
Item # Pack Size Avail Units Avail Plants  
30 3" Plug
*Ships 02/05 - 07/02
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50 50 Cell
*Ships 02/05 - 07/02
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72 72 Cell
*Ships 02/05 - 07/02
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72 72 Cell
*Ships 05/27 - 08/12
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20-24 in


12-18 in



Echinacea purpurea 'POW WOW™ Wild Berry'
Echinacea purpurea 'POW WOW™ Wild Berry'


Sun Tolerant
Morning Sun / Afternoon Shade

Soil Moisture Needs

Average Soil

Nature Attraction

Attracts Butterflies
Attracts Hummingbirds

Critter Resistance

Deer Resistant


Dried Flower
Drought Tolerant
Good Container Plant
Good Cut Flower / Foliage

Season of Interest (Flowering)


Season of Interest (Foliage)



Common Name: Coneflower

Echinacea (Coneflower) have always been a mainstay in the sunny perennial garden. Their popularity has skyrocketed in recent years due to intensive breeding programs that have produced fantastic new colors and introduced double and semi-double forms. They tolerate a wide range of conditions, including heat and drought. Plant in full sun, in average soil. Attractive cone heads add winter interest and are good for dried arrangements.

Plant: Center in pot and plant crown at or just below the soil surface. If planting plugs, make sure plug trays have been watered prior to transplanting. This will ensure quick and even root penetration into the surrounding new soil. If plugs are root bound, loosen the roots in the lower third of the plug prior to transplanting.

Grow: Grow in full sun at 55 - 60F minimum night temperatures. After growth appears, fertilize with 200 ppm Nitrogen every 7-10 days. Too much fertilizer can lead to root and crown rot.

Lightning: For early spring plantings, Echinacea will finish quicker if grown under long days. Provide supplemental night interruption light for a minimum of 14 hours light

PGR's: Most commercially available plant growth regulators are effective in controlling plant height. Consult label instructions.

Diseases: Mostly susceptible to botrytis, pythium, and aster yellow. Use preventive fungicides and good cultural practices to reduce susceptibility.